Cover: Hi and Welcome. Thanks so much for listening to our CliffNotes on Marketing screencast.
Promote & Monetize: As the name implies, this is kind of like your cheat sheet for how to promote and monetize your BlogTalkRadio show.
Promote: Let’s start with promoting and then we’ll get into how you can make money with your show. So you’ve worked hard to put together some really great content for your show, but who’s going to know unless you promote it?
Branding: One area that often gets overlooked in promoting a show is branding. Branding helps to differentiate your broadcast and highlight what’s special and unique about it so that people will be drawn in. Take the time to establish your brand and then consistently convey it in everything you put out to your audience, whether it be your logo, your episode description or even how you interact with people on your show. The FlyLady on BlogTalkRadio is a good example of branding – her logo, image and writing all reflect her theme of making things fun and she reflects her brand consistently in her banner advertising and show description.
Social Media: Social media is a great way to reach a wider audience of people that share your interests. More followers and friends on tools like Twitter and Facebook will translate into more listeners for your show. Take the time to build a profile that echos your brand with a description that is keyword rich and of course a good picture never hurts. Then don’t forget to promote your profiles on your BlogTalkRadio show page, your website and in your email signature. Right from your studio you can promote your show out to your followers on Twitter, Facebook and BlogTalkRadio by just using the promote tab. Make sure to fill in all of your social media profile information in the Profile section of Settings so you can promote out easily from the studio.
SEO: SEO stands for Search Engine Optimization. It’s a strategy you can use to have your show come up higher in search engine results. It’s one of the most cost effective ways to gain more listeners and it doesn’t take too much time to put in place.
Let’s look at an example of how you can use it. So when you are filling in your episode description, there’s an area for tags or keywords. A “Tag” or “Keyword” is a word or phrase that’s descriptive and specific to your show’s content, and should be the words that your audience will type into their search engine when trying to find your show. This area is actually very important when it comes to increasing the amount of traffic sent to your show from the search engines. To find the tags or keywords that work the best for you, you may want to do some keyword research to find the most popular keywords for your show content using sites like Wordtracker, Google AdWords, Keyword Discovery, SelfSEO. Make a list and choose the most relevant and popular keywords associated with your show (we recommended 3-5 per show).
So for example, say you were doing a show about tags and keywords, here’s how you would go about filling in your episode description:
Your tags could include the following: best tags, tags and keywords, keywords, increase page views, keyword tagging
It’s also most effective when the keywords are related.
You’ll want to include these key words several times in your show title and description (without being completely apparent.) Always try to create unique titles for your shows and place your “best” keyword (based on the topic) in the title of your show. This helps tell the search engine (as well as the reader) what your content is about.
So for this example on a show about keywords and tags, your title could be: Increase Your Page Views with Tags and Keywords.
And Your description could include: On tonight’s show Increase Your Page Views with Tags and Keywords, (host name) teaches you how to increase your page views by keyword tagging your show page. Tags and keywords are the number one way to increase page views and get listeners to your show.
And some examples of not so great choices for keywords or tags might be: article, views, titles, search engines, performance
BlogTalkRadio Player: Posting your BlogTalkRadio player to your website, blog or social media walls makes your show available to potential new listeners, who might not come directly to BlogTalkRadio. What’s neat is that your player can be syndicated by anyone who wants to post it on another site. And we’ve found this happens quite often particularly if your show enhances the content of a site covering a similar subject matter. The BlogTalkRadio player can be found on your host profile page or under the “promote” tab in your dashboard. Simply copy this code and paste it to the side panel of your blog, site or other social networking profiles.
Email: Start a weekly or monthly email newsletter to let your audience keep up to date with what’s going on with your show. You could do recaps of previous shows and write about who is coming on next. It’s a great way to keep your show top of mind with your audience.
Contests & Giveaways: Organizing a contest or giveaway can drive excitement around your show and attract more listeners. For instance, you could launch a photo contest and announce the winner during your broadcast or offer a guest spot on your show as a giveaway.
Word of Mouth: Don’t underestimate the power of your own network. Make sure to let your friends, relatives, co-workers and other contacts know about your show and ask them to spread the word. And in relevant conversations, don’t forget to plug your show if it makes sense.
Online Communities: Participating in online communities is a great way to garner more listeners. The first step for tapping into these potential listeners is finding where they are online, whether it be in forums, groups or message boards that are pertinent to your show topic. Participate and be an active member on these sites. You will need to establish yourself as a valued contributor and consistently visit the sites to show that you are not only there to promote. Start by participating on 1 or 2 of these communities so you don’t spread yourself too thin. You’ll find that you may learn a lot from interacting with these communities and your conversations online could translate into new show topics or guest ideas. And there will definitely be opportunities to promote your show. For instance, you may have done a relevant show on a topic that’s being discussed so that would be a great time to chime in with a link to your broadcast.
Blogging: Blogging can provide another platform for your message and reinforce your show’s brand. You can choose from a variety of different free publishing sites like blogger, wordpress or tumblr to share additional content from your show that can’t be captured online like additional thoughts on your most recent interview or maybe something your guest shared with you off the air.
BTR Community: One of the greatest assets to having a show on BlogTalkRadio is the strength of our community. Don’t be afraid to reach out to other hosts whether it be to just say that you like their show or want some advice on how they run their program. Invite other BlogTalkRadio hosts onto your show – they’ll promote their appearance and your show to their network. You could also ask to be a guest on another host’s show if you have something relevant to share with their audience. And don’t forget to stay involved with other host’s shows and call in, follow them, chat them up during their shows and promote them to your network. This shows your support and they’ll support you back.
So that wraps up the promotion part of this screencast and now we’re going to talk about how you can monetize or make money from your show.
Affiliate Program: BlogTalkRadio has an affiliate program, which is basically a way for us to reward you for referring a friend to our network. This is how it works. We’ve created banners like this one and text links for you to place on your site, blog or emails and everytime someone clicks through and signs up to be a premium host, you get paid. These are the payout tiers. You’ll get 25 for a premium host sign up, 75 for a premium plus sign up and 175 for each pro host sign up. You can find out more by clicking the Affiliate Program tab on the footer of our homepage.
Revenue Sharing Program: BlogTalkRadio has a revenue sharing program that you can be a part of. Here’s how it works. Advertisements are served to your listeners in the form of audio and video in your player or banners on your show and episode page. In return, BlogTalkRadio is paid a fee, which varies depending on the advertiser. You can earn 35% of that revenue after Blogtalkradio deducts third party costs if you are opted into the program. You can learn more about it by clicking the Revenue Sharing link on your Account page.
Advertising & Sponsors: A great way to drum up revenue from your show is to negotiate deals with advertisers and sponsors. Approach potential clients and make a case for why your show’s audience is relevant to their product or service and back it up with statistics and demographics on your listeners. You can offer an array of different options to showcase your advertisers and sponsors such as audio ads, giveaways, product reviews, advertorials and depending on your host package, you can offer video or banner placements.
That concludes our CliffsNotes on Marketing screencast. We hope you’ve found this information useful. And don’t forget to attend the Marketing Club, a radio show on BlogTalkRadio dedicated to answering your questions on how to market your show.